Report of Marketing Campaign review-Vodafone New Zealand PXT service Essay

Report of Marketing Campaign review-Vodafone New Zealand PXT service - Essay Example Vodafone Group was established in the United Kingdom back in 1983. The company acquired its New Zealand business – previously known as BellSouth New Zealand in November 1998. At the time Vodafone Group made the purchase, BellSouth had a total of 138,000 customers. As of June 2006, Vodafone New Zealand had a customer base of 2.1 million customers that is composed of 55% share of the New Zealand mobile market.1 The competition in the New Zealand mobile market is very tight. For this reason, the company needs to constantly upgrade its system such as PXT messaging. In 2001, Vodafone New Zealand signed up a commercial agreement with Telecom New Zealand today in order to enable their customers to send sound enables photo and video messages between the two mobile networks.2, 3 Vodafone New Zealand introduces its free weekend use of PXT messaging as a marketing campaign between the periods of December 2003 until September 2004.4, 5 Vodafone PXT â„ ¢ uses this strategy with the attempt to boost the demand for multimedia messaging. Since January 2004, the PXT messaging across the Vodafone network has increased at a rate between 35 – 50% month-on-month despite the price of 75 cents per message.5 In line with the increase in the use of PXT messaging, the sales of more featured phones were also increasing. Vodafone used the GO-Race (Loo-Racer) as a unique way of launching the new PXT capable phones. This event was featured on 30 second TV commercial throughout New Zealand and Australia together with some print ads campaign. This campaign was successful in reaching for Vodafone’s target market. There is only one competitor in the New Zealand mobile industry – The Telecom NZ because of the high cost of infrastructure requirements. This also becomes a barrier to exit. Due to globalisation, it is still possible for International Telecommunications Company to penetrate the industry

The Value of a University Education Assignment Example | Topics and Well Written Essays - 1250 words

The Value of a University Education - Assignment Example Studies consistently demonstrate that graduates have higher levels of earnings than high school graduates. According to the US Census Bureau, the median earnings of bachelor’s degree recipients working full-time year-round in 2008 were $55,700 - $21,900 more than the median earnings of high school graduates. Individuals with higher levels of education are more likely to have earnings and more likely to work full-time year round. Eighty percent of college graduates ages 25 or older had earnings in 2008 and 60% worked full-time year-round. In comparison, only sixty-three percent of high school graduates ages 25 or older had earnings, and only 44% worked full-time year-round. When lifetime earnings are computed, the typical bachelor’s degree recipient can expect to earn about 66% more during a 40-year working life than the typical high school graduate earns over the same period. After the fall in employment rates at the start of the economic recession in early 2008, it was four-year college graduates whose employment levels first recovered in 2010, with a 2% increase. Individuals with higher levels of education report greater job satisfaction and derive a sense of fulfillment from their work. Finally, the unemployment rate for university graduates â€Å"is consistently about half the unemployment rate for high school graduates† (Baum, Ma and Payea, 2010). Higher education also confers non-monetary benefits to individuals. These include health benefits and an improved sense of self-esteem. As the medical consensus on the adverse health effects of smoking became more emphatic, the smoking rates for college graduates showed a much more rapid rate of decline than that for high school graduates. By 2008, only 9% of college graduates smoked,... This paper comes to the conclusion that it is clear that university education imparts value to the individual, the local community and society at large. Individual benefits are both monetary and non-monetary. Monetary benefits include increased income and consistently high employment rates. Non-monetary advantages range from to better health and healthy lifestyles to a greater sense of well-being and better care of children. In the context of the local community, universities develop the skills of the local community by enlisting and training local students, generate employment opportunities on the campus, participate in community activities, give local community access to university facilities, address the issue of social disadvantage in the locality and raise the prestige and visibility of the region. Society at large benefits in several ways from higher education, with graduates showing greater political participation, decreased crime and incarceration rates, more racial and relig ious tolerance and less dependence on public welfare programs. This paper approves that the higher wages of college graduates obviously translates into a higher national income, which leads to a healthier population and a better functioning society. The benefits of a university education are indisputable. As it is evident that the benefits of higher education are not confined to the individual alone, but also spill over into the local community and society at large, public investment in higher education is a step in the right direction. University education is the best way to ensure that the well-being of all citizens is enhanced and that the nation retains its competitiveness in the knowledge economy of the contemporary world.