Report of Marketing Campaign review-Vodafone New Zealand PXT service Essay

Report of Marketing Campaign review-Vodafone New Zealand PXT service - Essay Example Vodafone Group was established in the United Kingdom back in 1983. The company acquired its New Zealand business – previously known as BellSouth New Zealand in November 1998. At the time Vodafone Group made the purchase, BellSouth had a total of 138,000 customers. As of June 2006, Vodafone New Zealand had a customer base of 2.1 million customers that is composed of 55% share of the New Zealand mobile market.1 The competition in the New Zealand mobile market is very tight. For this reason, the company needs to constantly upgrade its system such as PXT messaging. In 2001, Vodafone New Zealand signed up a commercial agreement with Telecom New Zealand today in order to enable their customers to send sound enables photo and video messages between the two mobile networks.2, 3 Vodafone New Zealand introduces its free weekend use of PXT messaging as a marketing campaign between the periods of December 2003 until September 2004.4, 5 Vodafone PXT â„ ¢ uses this strategy with the attempt to boost the demand for multimedia messaging. Since January 2004, the PXT messaging across the Vodafone network has increased at a rate between 35 – 50% month-on-month despite the price of 75 cents per message.5 In line with the increase in the use of PXT messaging, the sales of more featured phones were also increasing. Vodafone used the GO-Race (Loo-Racer) as a unique way of launching the new PXT capable phones. This event was featured on 30 second TV commercial throughout New Zealand and Australia together with some print ads campaign. This campaign was successful in reaching for Vodafone’s target market. There is only one competitor in the New Zealand mobile industry – The Telecom NZ because of the high cost of infrastructure requirements. This also becomes a barrier to exit. Due to globalisation, it is still possible for International Telecommunications Company to penetrate the industry

The Value of a University Education Assignment Example | Topics and Well Written Essays - 1250 words

The Value of a University Education - Assignment Example Studies consistently demonstrate that graduates have higher levels of earnings than high school graduates. According to the US Census Bureau, the median earnings of bachelor’s degree recipients working full-time year-round in 2008 were $55,700 - $21,900 more than the median earnings of high school graduates. Individuals with higher levels of education are more likely to have earnings and more likely to work full-time year round. Eighty percent of college graduates ages 25 or older had earnings in 2008 and 60% worked full-time year-round. In comparison, only sixty-three percent of high school graduates ages 25 or older had earnings, and only 44% worked full-time year-round. When lifetime earnings are computed, the typical bachelor’s degree recipient can expect to earn about 66% more during a 40-year working life than the typical high school graduate earns over the same period. After the fall in employment rates at the start of the economic recession in early 2008, it was four-year college graduates whose employment levels first recovered in 2010, with a 2% increase. Individuals with higher levels of education report greater job satisfaction and derive a sense of fulfillment from their work. Finally, the unemployment rate for university graduates â€Å"is consistently about half the unemployment rate for high school graduates† (Baum, Ma and Payea, 2010). Higher education also confers non-monetary benefits to individuals. These include health benefits and an improved sense of self-esteem. As the medical consensus on the adverse health effects of smoking became more emphatic, the smoking rates for college graduates showed a much more rapid rate of decline than that for high school graduates. By 2008, only 9% of college graduates smoked,... This paper comes to the conclusion that it is clear that university education imparts value to the individual, the local community and society at large. Individual benefits are both monetary and non-monetary. Monetary benefits include increased income and consistently high employment rates. Non-monetary advantages range from to better health and healthy lifestyles to a greater sense of well-being and better care of children. In the context of the local community, universities develop the skills of the local community by enlisting and training local students, generate employment opportunities on the campus, participate in community activities, give local community access to university facilities, address the issue of social disadvantage in the locality and raise the prestige and visibility of the region. Society at large benefits in several ways from higher education, with graduates showing greater political participation, decreased crime and incarceration rates, more racial and relig ious tolerance and less dependence on public welfare programs. This paper approves that the higher wages of college graduates obviously translates into a higher national income, which leads to a healthier population and a better functioning society. The benefits of a university education are indisputable. As it is evident that the benefits of higher education are not confined to the individual alone, but also spill over into the local community and society at large, public investment in higher education is a step in the right direction. University education is the best way to ensure that the well-being of all citizens is enhanced and that the nation retains its competitiveness in the knowledge economy of the contemporary world.

Planning Theory & Practice Essay Example for Free

Planning Theory Practice Essay The creation of a whole new type of community, the `virtual community’, has done much to highlight the potential for communities to form beyond the confines of geographic space (Rheingold, 1993). Technological utopians have found community in cyberspace. Largely anecdotal evidence emphasizes the ability of computer networks to connect people across time and space in strong supportive relationships, blindly extending beyond characteristics of ethnicity, religion or national origin. Guilty of Plagiarism  The creation of a new community, which is called a virtual community, has allowed people to live beyond geographic space. Cyberspace is where technological people have found a sense of community. Computers can connect people across time and space no matter what their characteristics (Hampton, 2002). Not Guilty of Plagiarism Keith Hampton (2002), has coined the term â€Å"virtual community† to refer to a place where people can form social groups â€Å"beyond the confines of geographic space† (p. 228). This â€Å"cyberspace† provides a chance for individuals of varying races and religions to meet and interact via computer. Many technologically savvy people now have a place to meet other without having to physically travel (Hampton, 2002). Not Guilty of Plagiarism. Computers have allowed for people to meet those of other nationalities and cultures worlds away from one another through the computer. The networking capabilities of computers allow for people to build social groups, or communities, in cyberspace rather than in person. An ocean or a mountain will no longer be able to keep these technologically savvy pioneers apart (Hampton, 2002).

Man’s Domination Over Woman in Kate Chopins Desirees Baby Essay

Man’s Domination Over Woman in Desiree’s Baby Differences between people create conflicts between people.   This is especially true between men and women, since throughout history society has viewed women as subservient to men.   Kate Chopin’s feminist short story, Desiree’s Baby, illustrates man’s domination over woman.   Since Desiree meekly accepts being ruled by Armand, and Armand regards Desiree as his possession, the master/slave relationship that exists between Armand and Desiree is undeniable. Armand believes that since he possesses a superior social position than does Desiree, he is at liberty to be master over her.   As a plantation owner and a descendant of the Aubigny family which bears "one of the oldest and proudest [names] in Louisiana" (316), Armand owns tens and hundreds of slaves.   In contrast Desiree is adopted into a family without a respected name.   Since, "Young Aubigny's rule was a strict one†, he not only treats the slaves as if they were animals, but also treats Desiree as but a beautiful possession.   Although Desiree truly loves Armand, the relationship is not reciprocal, which is evident by the fact that Armand has affairs with other women.   Desiree’s love for Armand elevates him in the relationship, while Armand’s domination over Desiree only makes her more submissive. Armand’s ego exhibits his qualities as a master.   His respected name, large plantation, and position as a master over slaves inflate his pride.   The fact that, â€Å"Armand is the proudest father in the parish†¦ because it is a boy, to bear his name† (317), illustrates that Armand does not truly love his family; instead he sees them as possessions – extensions of his property.   To Armand the baby serves the purpose of honoring him by ... ...e denies both her and the child, she loses personhood and therefore commits suicide and infanticide. The word, desperately, that describes her love for Armand illustrates how truly attached she is to him.   When Armand accuses Desiree of being black and disowns her because he believes this, Desiree completely loses her identity.   Without Armand she thinks, â€Å"I shall die. I must die. I cannot be so unhappy, and live.† (319). It is not only Armand’s dominance, but also Desiree’s meek subservience that kills Desiree and the baby, while ruining Armand’s life.   In Armand and Desiree’s already teetering master/slave relationship, a trivial conflict over race is the final blow that splits them up.   Yet it was the difference between the perceptions of themselves and each other, set in place by a male dominated society, that doomed their relationship even from the beginning. Man’s Domination Over Woman in Kate Chopin's Desiree's Baby Essay Man’s Domination Over Woman in Desiree’s Baby Differences between people create conflicts between people.   This is especially true between men and women, since throughout history society has viewed women as subservient to men.   Kate Chopin’s feminist short story, Desiree’s Baby, illustrates man’s domination over woman.   Since Desiree meekly accepts being ruled by Armand, and Armand regards Desiree as his possession, the master/slave relationship that exists between Armand and Desiree is undeniable. Armand believes that since he possesses a superior social position than does Desiree, he is at liberty to be master over her.   As a plantation owner and a descendant of the Aubigny family which bears "one of the oldest and proudest [names] in Louisiana" (316), Armand owns tens and hundreds of slaves.   In contrast Desiree is adopted into a family without a respected name.   Since, "Young Aubigny's rule was a strict one†, he not only treats the slaves as if they were animals, but also treats Desiree as but a beautiful possession.   Although Desiree truly loves Armand, the relationship is not reciprocal, which is evident by the fact that Armand has affairs with other women.   Desiree’s love for Armand elevates him in the relationship, while Armand’s domination over Desiree only makes her more submissive. Armand’s ego exhibits his qualities as a master.   His respected name, large plantation, and position as a master over slaves inflate his pride.   The fact that, â€Å"Armand is the proudest father in the parish†¦ because it is a boy, to bear his name† (317), illustrates that Armand does not truly love his family; instead he sees them as possessions – extensions of his property.   To Armand the baby serves the purpose of honoring him by ... ...e denies both her and the child, she loses personhood and therefore commits suicide and infanticide. The word, desperately, that describes her love for Armand illustrates how truly attached she is to him.   When Armand accuses Desiree of being black and disowns her because he believes this, Desiree completely loses her identity.   Without Armand she thinks, â€Å"I shall die. I must die. I cannot be so unhappy, and live.† (319). It is not only Armand’s dominance, but also Desiree’s meek subservience that kills Desiree and the baby, while ruining Armand’s life.   In Armand and Desiree’s already teetering master/slave relationship, a trivial conflict over race is the final blow that splits them up.   Yet it was the difference between the perceptions of themselves and each other, set in place by a male dominated society, that doomed their relationship even from the beginning.

Conformity vs. Rebellion (Bartleby the Scrivener) Essay

Conformity and rebellion are evil twins that humanity has been nourishing since the beginning of civilization. As we conform to the social norms that surround us everyday, we are trapped inside of this overwhelming system where we easily lose ourselves as individuals. On the other hand, the urges of rebellion that live in our ego compel us to break from the state of our bondages. Yet, our superegos are trying to keep us in a reasonable threshold, and enable us to stay in the system. As a result, people are fighting a constant internal battle of conformity versus rebellion. As Herman Melville describes in his story â€Å"Bartleby the Scrivener,† humanity is hopelessly struggling between conformity and rebellion. He presents us with images of entrapment and death to address his concerns for the issues of conformity and rebellion. The images of entrapment are evident throughout the story. From the â€Å"lofty brick wall† outside of the office window to the sound-dividing prison walls which Bartleby died within, the narrator traps the readers in his dark replica of reality. Looking out the office windows, â€Å"the light came down from far above, between two lofty buildings, as from a very small opening in a dome.† The physical confinement of their dark and depressed office space is apparent through the images of the dim lighting and restricted view. For Bartleby, the confinement is no longer physical but psychological. â€Å"From his long-continued motionlessness, that behind his screen he must be standing in one of those dead-wall reveries of his.† This unusual behavior is a common act of such character. It is not the act of boredom but desperation and hopelessness that disintegrates from within and disables him from engaging in any productive activates. As the narrator takes the readers to the final resting place of Bartleby, he portrays the ultimate human confinement, the prison. The extreme thickness of the prison walls â€Å"kept off all sound behind them.† The images of entrapment are clear, that the inescapable prison walls trap any living souls inside of their boundaries. However, to Bartleby it is just another empty place, for his soul has already died long ago. The walls only keep off the outside world from him rather than restricting the already seized motions of Bartleby’s. It is the place where Bartleby chooses to escape from all, and rest for an eternity â€Å"with kings and counselors.† Images of death come as a natural companion of entrapment. The character of Bartleby appears ghostly and lifeless. He is â€Å"a motionless young man,† who works quietly like a machine in his dark and confined space. Unlike the way the narrator describes the other three employees of his, Bartleby has no anger, no ambition, and almost nothing human about him at all. The â€Å"idly cadaverous† response, â€Å"I would prefer not to† from Bartleby, implies that this man’s spirit has died long before his physical death. There is nothing in this world excites him or motivates him, leaving him only dreaded depression. This emotional emptiness must drive Bartleby to insanity, to the extent that he gives up all life burdens including basic biological functions such as eating and sleeping. Later in the story, Bartleby is sent to the â€Å"Tombs,† because of the uncooperative nature of this man. The name of the jail â€Å"Tombs† carries a symbolic meaning of death. In the narrator’s description of the interior of the jail: â€Å"the Egyptian character of the masonry weighed upon me with its gloom,† he reinforces the indestructible and inevitable power of death with these chilling images. The images of entrapment and death are excellent representations of to the concept of conformity and rebellion, whereas Bartleby lives with the entrapment of his unfulfilling life, and finally chooses death as his ultimate rebellion. The narrator, Herman Melville, constructs the abstract character, Bartleby, to extract and speak for his desperation and hopelessness feeling towards the fate of humanity as a whole. Quite like the dilemma Melville brought to our attention a half century ago, societies today are still struggling with issues of conformity and rebellion. We are so driven by the â€Å"errands of life,† and rarely stop and think about the reasons of our very existence. As the train of life speeds us to the final destination, we realize that we have traveled the exact same track as everyone else did.

Microtubules Definition and Examples

Microtubules are fibrous, hollow rods that function primarily to help support and shape the cell. They also function as routes along which organelles can move throughout the cytoplasm. Microtubules are typically found in all eukaryotic cells and are a component of the cytoskeleton, as well as cilia and flagella. Microtubules are composed of the protein tubulin. Cell Movement Microtubules play a huge role in movement within a cell. They form the spindle fibers that manipulate and separate chromosomes during the mitosis phase of the cell cycle. Examples of microtubule fibers that assist in cell division include polar fibers and kinetochore fibers. Animal Cell Microtubules Microtubules also form cell structures called centrioles and asters. Both of these structures are found in animal cells, but not plant cells. Centrioles are composed of groupings of microtubules arranged in a 9 3 pattern. Asters are star-shaped microtubule structures that form around each pair of centrioles during cell division. Centrioles and asters help to organize the assembly of spindle fibers that move chromosomes during cell division. This ensures that each daughter cell gets the correct number of chromosomes after mitosis or meiosis. Centrioles also compose cilia and flagella, which allow for cell movement, as demonstrated in  sperm cells and cells that line the lungs and female reproductive tract. Cell movement is accomplished by the dis-assembly and re-assembly of actin filaments and microtubules. Actin filaments, or microfilaments, are solid rod fibers which are a component of the cytoskeleton. Motor proteins, such as myosin, move along actin filaments and cause cytoskeleton fibers to slide alongside one another. This action between microtubules and proteins produces cell movement.

The Slavery Of The United States - 1547 Words

around the purchase of goods that bring us pleasure but not sustenance. You are welcome to draw your own metaphorically resonant conclusions from this fact. One of the big misconceptions about slavery, at least when I was growing up, was that Europeans somehow captured Africans, put them in chains, stuck them on boats, and then took them to the Americas. The chains and ships bit is true, as is the America part if you define America as America and not as ‘Merica. But Africans were living in all kinds of conglomerations from small villages to city-states to empires, and they were much too powerful for the Europeans to just conquer. And, in fact, Europeans obtained African slaves by trading for them. Because trade is a two-way proposition,†¦show more content†¦But it’s worth underscoring that each slave had an average four square feet of space. That is four square feet. As one eyewitness testified before Parliament in 1791, â€Å"They had not so much room as a man in his coffin.† Once in the Americas, the surviving slaves were sold in a market very similar to the way cattle would be sold. After purchase, slave owners would often brand their new possession on the cheeks, again just as they would do with cattle. The lives of slaves were dominated by work and terror, but mostly work. Slaves did all types of work, from housework to skilled crafts work, and some even worked as sailors, but the majority of them worked as agricultural laborers. In the Caribbean and Brazil, most of them planted, harvested and processed sugar, working ten months out of the year, dawn until dusk. The worst part of this job, which was saying something because there were many bad parts, was fertilizing the sugar cane. This required slaves to carry 80 pound baskets of manure on their heads up and down hill. When it came time to harvest and process the cane, speed was incredibly important because once cut, sugar sap can go sour within a day. This meant that slaves w ould often work 48 hours straight during harvest time, working without sleep in the sweltering sugar press houses where the cane would be crushed in hand rollers and then boiled. Slaves often caught their hands in the rollers, and their overseers kept a